Email Marketing Metrics
Want to improve your email marketing results? Understanding your email metrics is the key to unlocking higher open rates, better engagement, and increased conversions. This guide will break down the most important email marketing metrics, what they mean, and how to use them to grow your business.
✅ The 10 Essential Email Metrics You Must Track (and why they matter) ✅ How to Improve Open Rates & Click-Throughs – Get more eyes on your emails ✅ Understanding Bounce Rates & Deliverability – Make sure your emails actually reach inboxes ✅ Unsubscribes & Spam Complaints – What’s normal and when to take action ✅ Conversion Tracking & ROI Measurement – See how emails impact your revenue ✅ Industry Benchmarks & Best Practices – Compare your numbers to top-performing campaigns ✅ Tools & Platforms for Tracking Your Metrics – The best software to automate reporting